Media Kit
Audience
Meet the Design Anthology audience
200,000
Annual print readership
50,000
Annual print circulation
1 million
Annual website page views
400,000
Unique annual website visitors
100,000+
Social media followers
45,000
Podcast listeners
25,000
Email subscribers
770,000
Combined annual audience
Our audience is influential
58%
Are decision makers or purchasers within the design world. But they are more than that — they are early adopters, and influence a wide audience about products, travel, fashion, technology and more. They share their preferences and experiences with their own audiences. Design Anthology sets their agenda.
Our audience has a distinct profile
01
Our audience is a designer, a design devotee or a professional in a design-adjacent industry
02
Our audience has well-developed and sophisticated aesthetic values
03
Our audience is worldly, well educated and well travelled
04
Our audience has a high disposable income and spends on products they care about
05
Our audience is interested in news and events in the world of design
06
Our audience is always on the lookout for the best new luxury products and services
07
Our audience appreciates a magazine focused on Asia Pacific
08
Our audience values a publication that is collectible, high-quality and timeless
Our audience is loyal and engaged
32%
Have been reading since the very first print issue
78%
Keep their copies of Design Anthology indefinitely
16%
Spend more than two hours reading Design Anthology each issue
73%
Agree the advertising is interesting
67%
Agree the advertisements are a good source of information
48%
Have acted on advertising they’ve seen in Design Anthology
Our audience is affluent
Our audience is well-travelled
Our key markets are global hubs of culture, commerce and creativity, with our audience often maintaining multiple homes across continents
66%
Live in an apartment 1,000 ft² or larger
41%
Have a household income of US$100,000+
16%
Have a household income of US$200,000+
70%
Take up to five trips each year
60%
Work in a creative industry
20%
Own at least three properties
Hong Kong, Macau & mainland China
Australia & New Zealand
Singapore
Thailand
Indonesia
Philippines
Malaysia
Japan
Taiwan
South Korea
UK & Europe
United States & Canada
