Media Kit
Print
Our flagship print platform
Seven key sections
01
Dossier
Design Anthology begins with bite-sized stories in Dossier. Here we cover regional updates like restaurant and design store openings, new products, book reviews, profiles and other newsworthy stories from the realms of design, art and architecture.
05
Home
With generous imagery and insightful essays, we give a guided tour of some of the most stunning homes around the world. To maintain our focus, residences are located in the Asia Pacific region or are designed or owned by Asia Pacific-based tastemakers internationally.
02
Style
Our Style section introduces the fashion industry players making their mark on a world hungry for talent from Asia. We also curate the best new products for our audience of well-heeled aesthetes.
06
Architectonics
We look at architecture, architects, and urban and landscape design. We consider the role of good urban planning and architecture in society, often featuring pieces on architecture that benefits communities.
A solution for every campaign
01
Traditional
We are selective in our advertising partners and how they appear in Design Anthology. We partner with a limited number of companies in key sectors to minimise competing advertisements. We ensure artwork complements editorial content and is visually harmonious.
40%
Major bookstore
02
Native
Native advertising can be written in-house or by our regular contributors so that it matches the tone of Design Anthology’s editorial content. We can use supplied images or commission original photography, elevating your brand’s market position and giving it the distinct Design Anthology authority.
In numbers
♡
Print advertising results in the greatest increases in persuasion metrics, compared to other platforms¹
⇄
Print significantly improved the ability of consumers to correctly associate cross-platform ad campaigns with the brands that had sponsored them¹
Readership
17%
Friend, family or colleague
10%
Club, hotel or airport lounge
03
Bespoke
We develop an original campaign that leverages our editorial approach, integrating with your brand’s look and feel. With complete flexibility around scope, appearance, paper stock and finish, our bespoke offerings provide something special that can exist both within and beyond the magazine
25,000
Circulation
Per issue
87.5%
Newsstand purchases
8%
General newsstand
+7%
Print ad exposures generated lifts that were seven percentage points higher than those for digital¹
☉
Reading on paper is slower and deeper, and leads to more focused attention and retention²
7.5%
Paid subscriptions
5%
Magazine retailer
Why print?
☝
Print ad exposures generated lifts that were three percentage points higher than those for TV¹
☆
Print advertising makes products more desirable²
1. The Print Campaign Analysis, prepared by Millward Brown for The Association for Magazine Media (MPA) in October 2015.
2. MPA, This Is Your Brain on Print: What neuroscience says about why print magazine ads work, February 2016.
5%
Controlled subscriptions
5%
Other retailer
3%
Specialist bookstore
100,000
Per issue
13%
Independent bookstore
03
Wanderlust
Our travel section is aimed at the creative class — it’s about what we want to see, eat, do, buy and experience. We give an overview of the world’s hottest hotel openings and features on design-led travel destinations and hotels.
07
The Flâneur
A flâneur is an urban explorer — a connoisseur of the street. To leave the reader with some food for thought, guest writers share their musings, observations and critiques of a city’s urban environment in our rotating column, with original illustrations by a local artist.
04
Vernissage
Our view of what’s happening in the art world in Asia. We regularly speak with artists, gallerists, curators and critics to bring readers what’s new, interesting and relevant.
